Comprehensive Enterprise Group
Baosteel
KMG began working Baosteel in 2011. Doctor Philip Kotler visited China personally to give B2B brand and marketing management courses to Baosteel's executives. Afterwards, the KMG team and Baosteel's executive team carried out a 4 month research and analysis period on 'corporate brands' and 'brand management' to critical acclaim by Baosteel's CEO.
In June 2011, KMG assisted Baosteel in creating 'Baosteel Corporation Brand Strategy Planning and Implementation plan'. The corporate brand was a core component of Baosteel's choice to achieve corporate transformation. A new brand positioning, brand core value, brand structure, brand management structure, brand management process, brand promotion management and brand equity detection were included in KMG's final report to Baosteel. The new SVM methods (Stakeholder management) as implemented by KMG were integral in setting the bases for Baosteel's continued brand development.
In November 2011, KMG assisted Baosteel in creating a new strategy and implementation plan. This was noted as being the first systematic attempt at creating a brand factor for industrial brand.
AVIC International
KMG has been a long term consulting partner to AVIC International for strategic consulting dating from 2007. In the latest project with AVIC International, KMG helped AVIC International create corporate brand strategies and International Market oriented brand creation to critical acclaim from AVIC International's CEO.
From 2011 to 2012, KMG assisted AVIC International in creating a Corporate Brand Strategy and International Market oriented brand creation and implementation plan. As a child company of AVIC industries, AVIC International is responsible for International Affairs and consumer affairs. AVIC International operates in 7 different business sectors, has 8 public companies under its umbrella along with over 100 different lesser companies, with a yearly sales figure of 110 billion RMB. This brand project redefined AVIC International's business concept, business model, value creation, shareholders and corporate culture. This in turn helped to refine AVIC International's brand positioning, brand value, brand structure, brand management system and international market value proposition. AVIC International is the first corporation in China to use 'beyond sales' as a shared value.
AVIC Shenzhen
KMG was chosen AVIC Shenzhen out of many different international consulting firms for cooperation purposes, and was instrumental in assisting AVIC Shenzhen in organizing strategic growth logic. Based on said logic, KMG also proposed a core value for the corporation, with the project also involving brand creation for companies under the AVIC Shenzhen umbrella including public companies such as Tianma Microelectronics, Fiyta, Rainbow Department Store company and South China Securities.
From 2006 to 2007, KMG provided assistance for AVIC Shenzhen in brand creation and management projects. The brand project was responsible for redefining AVIC Shenzhen's business concept, business model, value creation and stakeholders, with accurate proposals for AVIC Shenzhen's Brand Positioning, Brand Value, Brand Structure and Brand Management System. Strategies and implementation plans for brand synergy, brand promotion and brand management between AVIC Shenzhen's Tianma Microelectronics, Grand Skyline hotel, Fiyta Watches, AVIC Real Estate, AVIC Properties, Shenzhen Shennan Circuits were also suggested.
DunAn Group
After providing initial assistance to DunAn in the brand creation process, KMG was also a part of formulating marketing strategies for DunAn. This project served to redefine DunAn's growth routes and brand core values.
In 2009, KMG provided assistance to DunAn group in the brand creation process and management projects. DunAn Group is one of China's top 500 corporations and is located in Hangzhou, with its main areas of operation including air conditioners, valves, foods, real estate, travel, agriculture and finance. This brand project served to redefine DunAn's business concept, business model, value creation, stakeholders and also proposed accurate brand positioning, brand value, brand structure, brand management system, brand risk warning and control systems and brand synergy while also providing brand synergy, brand promotion and brand management strategies and implementation plans for companies under the DunAn umbrella including DunAn Environment, Yaoshengji, DunAn Junshan Lake, DunAn Explosives and DunAn Estates.